How it All Began

This is me. I have very sensitive skin, am prone to breakouts, have Rosacea, thyroid issues, and my skin reacts to just about everything.


I was ready to ditch the prescriptions and oral medications. In 2011, I purged every synthetic and harmful ingredient out of my bathroom. Then thought, now what?


Not finding anything that was pure, that worked, and was effective, I started to research and formulate in my kitchen. All I wanted to do was wash my face without it hurting, treat wrinkles, stop breakouts and feel good about what I was using.


Purely out of desperation, I started to put things together to calm, hydrate and heal my skin. Almost immediately, I noticed a difference in my skin, my hair and how I felt. I had to share it!


Over two years later, we were ready. In 2013, Qēt Botanicals (pronounced “keet”) was born with nearly 50 products. In 2015, we opened our WI Skin Studio, and in 2017 came our second here in San Clemente. We don’t formulate makeup; we develop plant-based, antioxidant-rich, nontoxic care products. We’ve received nine national beauty awards to date!


If you want more guidance for safe products, go to and click on the database titled “Skin Deep.” It’s what I started following in 2004. All of our products are ranked in their safest category, and we’re a part of their EWG Verified program.


We don’t want to compromise our health for beauty products. We don’t want to just cover up damaged skin. We want to heal and reveal beautiful skin. 🙂 


What we use on the outside counts, but what’s on the inside also matters. Peek at our website,, and click on our January blog “My Skincare Journey” for more of these details.


Cheers to clean beauty! 

~ Lisa